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We challenged Marija Tiurina to hand-draw our 4x3 billboards using only BIC pens—to prove they go the distance, and that with BIC, you write more and buy less.

Our BIC campaign ranked in the TOP 10 most memorable ads among the French in 2024, according to Ipsos.

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Agency : Hungry & Foolish
Creative Director : Emmanuel François-Eugène
Art Director : Benoît Métivier
Copywriter : Loic Andria
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Illustration : Marija Tiurina