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SIDE PROJECT / As a tribute to Ousmane Dembélé (PSG player), we transformed Boulevard Haussmann into Boulevard Ousmane.
Twenty street signs were put up. Results in 10 days: over 20 million views, TV coverage on national channels, and press articles.

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Art Director : Benoît Métivier
Copywriter : Loic Andria

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All the signs have now been taken down. But you can still bring a piece of Boulevard Ousmane home — grab your own copy now on our shop!